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Notes from the studio.

Occasional, practical writing on the things that actually move results — design, conversion and performance. No fluff, no listicles.

Designing landing pages that convert
Conversion

Designing a landing page that actually converts

The structural decisions that separate a page people leave from a page people act on — with examples from Malaysian campaigns.

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Core Web Vitals and website speed
Performance

Core Web Vitals, explained without the jargon

What Google's performance metrics really measure, why they affect your rankings and revenue, and how to fix the common culprits.

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